Charles Cadell on the Indian Advertising Industry

A very interesting, balanced and candid assessment of the Indian Advertising Industry. Charles Cadell was the CEO of Lowe Lintas for over three years and is credited with having put together a structure in place and some systems for a genuine performance appraisal. I have met the man and he struck me as a genuine person, a good human being and a thorough professional. Polite to a fault, he is firm where he has to be and is a good judge of people. Lot to learn from this gentleman and hope he does well at McCann too.
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Related Link on the Deloitte Survey of Indian advertising salaries.CLICK HERE

Mahindra Voyager- Advertising by McCann Erickson

Headline: A shack at Calagunte beach , Goa
Body:Introducing the Mahindra Voyager. A vehicle so roomy that it disguises itself in many rooms, a conference room, a living room or a cozy bedroom. There is enough space for headroom and legroom too. It can comfortably seat 8 and has a unique flexi-seating system to accomodate your family and your luggage. Its just the length of a 118NE or an Ambassdor. That makes it very convenient to pack. The short turning radius makes it very maneouvrable while the independent suspension makes for a very comfortable drive.It goes without saying that the powerful 2.5 litre diesel engine and the 5 speed gear box make it cost efficient. With the huge glass panes all around you can call it a room with a view.
Mahindra Voyager: Room with a view

The campaign featured similar shots of office travel "A conference room at Nariman Point, Mumbai"; for the long haul lall family trip-A forest bungalow at Corbett National Park; for the tourist trade -A hill resort at Ooty;.
The visuals were signature top view shots emphasizing the roominess. The photographer was Iqbal and processing done at Comart

MSeal advertising

Headline: left side)Pissing boy at Brussels
right side)Leak Stopped
Body Copy: Can also seal leaks in pipelines, radiators, watertanks.
if you have found new and innovative ways of using MSeal, enter the "eureka" contest...

Note: MSeal was faced with stagnant growth rates when this was done. The idea was to promote new uses and widen use occasions as a means of increasing volumes. Category growth by widen the competitive frame of reference. There were no other alternatives given that geographic width had been achieved and there was nothing new in the product. The product was also a problem solver and there was no way of stimulating existing demand through ethical means!!
Alongwith the pissing boy there were also sculptures which were broken at Elephanta etc leading to a campaign. Clay modelling as a new use and product variant was also launched at this point in time with MSeal