Showing posts with label effective marketing. Show all posts
Showing posts with label effective marketing. Show all posts
Saturday, July 19, 2014
Wednesday, November 13, 2013
Google Search TVC ReUnion. Brilliant Advertising.
Well, we knew that technology could make our lives better. Google decided to demonstrate that with their search engine's many applications. They made this TVC which has the whole sub-continent which covers India and Pakistan in a tizzy, or tears, as the case may be.
Unlike some TVC's which look contrived, mawkish if not maudlin, this one looks genuine, realistic and not at all contrived. And more importantly, it stays within the product territory. The Google search engine is the main hero in the whole plot as it brings two separated friends and families together.
The Partition of the sub- continent is an emotionally charged issue in both countries and in those chaotic months, many families were uprooted from their homes and forced to live far away in another geography. One often see's the emotional undercurrents surface whenever the two countries come together in war, or in sport. Many creative efforts have crossed boundaries and resonated to applause in the other country and this TVC traverses that terrain. You could compare this to Isreal and Palestine, to the Balkans, I suppose. Yes, Google has delivered a heart warming story and managed to make themselves part of the everyday life with it.
Kudos to the team at Google and Ogilvy for a wonderful piece of work.
http://youtu.be/gHGDN9-oFJE
There are 4 more executions in this campaign:
Unlike some TVC's which look contrived, mawkish if not maudlin, this one looks genuine, realistic and not at all contrived. And more importantly, it stays within the product territory. The Google search engine is the main hero in the whole plot as it brings two separated friends and families together.
The Partition of the sub- continent is an emotionally charged issue in both countries and in those chaotic months, many families were uprooted from their homes and forced to live far away in another geography. One often see's the emotional undercurrents surface whenever the two countries come together in war, or in sport. Many creative efforts have crossed boundaries and resonated to applause in the other country and this TVC traverses that terrain. You could compare this to Isreal and Palestine, to the Balkans, I suppose. Yes, Google has delivered a heart warming story and managed to make themselves part of the everyday life with it.
Kudos to the team at Google and Ogilvy for a wonderful piece of work.
http://youtu.be/gHGDN9-oFJE
There are 4 more executions in this campaign:
Rasagulla http://youtu.be/ltXy9tGqlT0
Cricket score http://youtu.be/qI_Ke3iyfac
Anarkali http://youtu.be/O0lzSb0m1cs
Fennel http://youtu.be/vYVoM8tgbvA
Sunday, March 9, 2008
Wednesday, March 5, 2008
AMUL hoardings
For years Amul hoardings have reflected the flavour of the moment, utterly, butterly, deliciously Indian in theme and content. Topicality of these hoardings have rubbed off favourably on the brand, it is very "fresh" in terms of what it says and being a dairy product the advantage need not be stated. The Indian ethos of the brand has helped it immensely against MNC's like Neslte's. Amul actually stands for Anand Milk Union Ltd and is a cooperative venture. The brand is managed by GCMMF a state level federation. Institute of Rural Management Anand, of which I am an alumnus, is the recruiting ground for such cooperatives. A lot of my alumni are in key positions here and they have done us proud by making this brand a mega success. Da cunha is the agency that handles this brand and has done so for decades.
Wednesday, October 31, 2007
Shopping Mall in Tokyo
A giant mirror kept behind the clothes helped people try on clothes while window shopping. Tokyo
Tuesday, October 23, 2007
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