Evian Water Advertisement: "We will rock you"

EVIAN Water ad , set to the track "We will rock you"!!
Recommendation: Piyush Pandey on Brand Equity.  Thanking him for that!!

THE LINK
http://www.youtube.com/watch?v=UM55ngOgikA

FANTASTIC ADVERTISING: EPURON THE POWER OF WIND

 This ad was recommended by Piyush Pandey on Brand Equity and I managed to locate it. Thank you Piyush, this one is worth saving :) Absolutely fantastic!!



The link from Youtube
http://www.youtube.com/watch?v=6IjUkNmUcHc

WORST COMMERCIALS OF 2009

I think a bulk of the TVC's produced would fall in this group and it will resemble a Mumbai local at 9.30 am, but rediff seems to have given seating space to a few who seem to have annoyed readers very much. Read it and vote, I believe the metal given will be in the shape of a hammer made of iron , LOL
http://getahead.rediff.com/slide-show/2010/jan/21/slide-show-1-specials-poll-worst-tv-commercials-2009.htm

See if you are in your senses!

An interesting test to see if you are in your senses:)
http://www.bbc.co.uk/science/humanbody/body/interactives/senseschallenge/senses.swf?

Tips on Internet Security: Ways to protect yourself

A very interesting article on how your emails get hacked.http://www.nytimes.com/2010/01/21/technology/21password.html

In support of the Federation of Indian Students in Austrlia : Aussie Cricketers

 RELATED LINK TO CLICK ON

http://way2online.com/?p=7159

http://mayanmuse.blogspot.com/2010/01/anti-ragging-campaign-soft-targets.html

REPLY TO THIS POST FROM SANJAY GOEL
From: Sanjay Goel
Subject: Federation of Indian students in Australia and the IPL
Date: Sunday, 24 January, 2010, 12:47 AM

Dear Vinod, I tried to post it on the irmagroups, but since I am not a member of the group, yahoo could not post it. You are welcome to post it, if you wish.  Sanjay

Dear Vinod,

Ranjan forwarded me your post on attacks on Indian students in Australia.  I have also been following the developments for the last 1 year at least, and trying to publicize it at my own level.

I am also disappointed with the response of Indian Government generally, and Minister of State Shashi Tharoor specifically.  I believe that one of the Government's solutions has been to agree to let Australian universities open campuses in India.  This is a great disservice to Indian education sector (aka a dumb-ass idea), because most Australian universities (even the well-established ones) are third-rate diploma mills, not worthy of being called a university or a college.  These universities have opened campuses in other parts of Asia as well - Vietnam, Singapore, Malaysia, Thailand, etc.  They offer a third-rate education, a worthless degree, at a high price.  This is following the Australian Government's strategy to use education as an "export industry."  Deceptive marketing practices are used to enroll students.  These universities are sometimes pulled up for quality violations by Australia's own educational quality boards.  And the Indian Government, in its infinite stupidity, and some romantic notions of Australia as a beacon of higher education, is officially sanctioning the spread of Australian crass mediocrity in India.

The "twittering Minister of State," as you put it, Shashi Tharoor, is on record saying that the attacks on Indian students have become an issue only because they have occurred so often, which forces him to develop some answers for the Indian media.  The implication being that these attacks are inconvenient to him personally because he has to answer the Indian media, and if only Indian students were beaten up slightly less often, it would be a non-issue, and he could keep twittering blissfully.  This kind of spinelessness is rewarded in United Nations, where he was number 2, as well as the Government that routinely sells out its citizens' interests all over the world.  Even Nigerian government shows more spine in the international arena than India's.

Thank you for your efforts to publicize these senseless attacks in a country that harbors such inhuman and pathetic clowns.  I also enclose a link from an Australian newspaper about racist Facebook groups in Australia, some of them targeting Indians.

http://www.smh.com.au/technology/technology-news/facebook-urged-to-switch-off-hate-sites-20100123-mrow.html

Best regards,

Sanjay Goel

PRM 85-87

==================================================

"Confidence is the affective basis of action...; trust, of cooperation;

and loyalty, of organization."  Barbalet (1996)

Sanjay Goel, Ph.D.

Associate Professor of Strategic Management and Entrepreneurship

Department of Management Studies

Labovitz School of Business and Economics

University of Minnesota Duluth

1318 Kirby Drive

Duluth MN 55812-3002

USA

UPDATE ON OCTOBER 2010
http://corpgypsy.blogspot.com/2010/10/travel-advisory-australia-for-indian.html

Brand Equity: The curious case of the Strategic Planner

An interestingarticle on account planning as practised in India.
http://economictimes.indiatimes.com/features/brand-equity/The-curious-case-of-the-strategic-planner/articleshow/5478929.cms

Another interesting and even more curious case of a strategic planner :)
http://mayanmuse.blogspot.com/2008/04/in-which-hari-sadu-strikes-back.html

Thought the ad would complete the picture :)