Chimamanda Adiche on the Danger of a Single Story

Given below is the link to a video on the noted writer, Chimamanda Adichie. For anyone dealing with multiple geographies and cultures, it is a must watch video. It handles the issue of racial and cultural stereotyping like never before.


http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html

SUCCESSFUL ADVERTISING AND MARKETING:TATA DOCOMO

The TATA DOCOMO advertising and marketing effort seems to have hit the bulls eye in a market where there are established players and with well entrenched networks.I think a clear and differentiated proposition "one second billing and even sms messages that are billed on the basis of the content seems to have clicked with customers who now seem to be "value" driven. Telecom advertising seems to have raised the bar with the Hutch campaign and the zoo zoo's from Vodafone, the airtel campaigns with people and drama, the idea people churning out ideas and connecting with music shows on regional channels, everyone seems to be walking the talk:)

http://www.business-standard.com/india/news/ttsl-bags-top-slot-againhighest-subscriber-addition/76903/on

The advertising effort:

Middle East : United Arab Emirates- Cost of Living Index- 2009 October

Salary revisions post the bust.

http://www.ameinfo.com/213899.html