Wednesday, March 5, 2008
AMUL hoardings
For years Amul hoardings have reflected the flavour of the moment, utterly, butterly, deliciously Indian in theme and content. Topicality of these hoardings have rubbed off favourably on the brand, it is very "fresh" in terms of what it says and being a dairy product the advantage need not be stated. The Indian ethos of the brand has helped it immensely against MNC's like Neslte's. Amul actually stands for Anand Milk Union Ltd and is a cooperative venture. The brand is managed by GCMMF a state level federation. Institute of Rural Management Anand, of which I am an alumnus, is the recruiting ground for such cooperatives. A lot of my alumni are in key positions here and they have done us proud by making this brand a mega success. Da cunha is the agency that handles this brand and has done so for decades.
Desiderata by Max Ehrmann
DESIDERATA(Latin for 'Things to be desired)
By Max Ehrmann
1920
Go placidly amid the noise and haste,
and remember what peace there may be in silence.
As far as possible without surrender
be on good terms with all persons.
Speak your truth quietly and clearly;
and listen to others ,even the dull and ignorant;
they too have their story.
Avoid loud and aggressive persons,
they are vexations to the spirit.
If you compare yourself with others,
you may become vain and bitter; for always
there will be greater and lesser persons than yourself.
Enjoy your achievements as well as your plans.
Keep interested in your own career, however humble;
it is a real possession in the changing fortunes of time.
Exercise caution in your business affairs;
for the world is full of trickery.
But let this not blind you to what virtue there is;
many persons strive for high ideals;
and everywhere life is full of heroism.
Be yourself. Especially do not feign affection.
Neither be cynical about love;
for in the face of all aridity and disenchantment
it is as perennial as the grass.
Take kindly the counsel of the years,
gracefully surrendering the things of youth.
Nurture strength of spirit to shield you in sudden misfortune.
But do not distress yourself with imaginings.
Many fears are born of fatigue and loneliness.
Beyond a wholesome discipline, be gentle with yourself.
You are a child of the universe,
no less than the trees and the stars;
you have a right to be here.
And whether or not it is clear to you,
no doubt the universe is unfolding as it should.
Therefore be at peace with God,
whatever you conceive Him to be,
and whatever your labors and aspirations,
in the noisy confusion of life, keep peace with your soul.
WITH ALL ITS SHAM, DRUDGERY AND BROKEN DREAMS,
IT IS STILL A BEAUTIFUL WORLD.
Be careful. Strive to be happy.
By Max Ehrmann
1920
Go placidly amid the noise and haste,
and remember what peace there may be in silence.
As far as possible without surrender
be on good terms with all persons.
Speak your truth quietly and clearly;
and listen to others ,even the dull and ignorant;
they too have their story.
Avoid loud and aggressive persons,
they are vexations to the spirit.
If you compare yourself with others,
you may become vain and bitter; for always
there will be greater and lesser persons than yourself.
Enjoy your achievements as well as your plans.
Keep interested in your own career, however humble;
it is a real possession in the changing fortunes of time.
Exercise caution in your business affairs;
for the world is full of trickery.
But let this not blind you to what virtue there is;
many persons strive for high ideals;
and everywhere life is full of heroism.
Be yourself. Especially do not feign affection.
Neither be cynical about love;
for in the face of all aridity and disenchantment
it is as perennial as the grass.
Take kindly the counsel of the years,
gracefully surrendering the things of youth.
Nurture strength of spirit to shield you in sudden misfortune.
But do not distress yourself with imaginings.
Many fears are born of fatigue and loneliness.
Beyond a wholesome discipline, be gentle with yourself.
You are a child of the universe,
no less than the trees and the stars;
you have a right to be here.
And whether or not it is clear to you,
no doubt the universe is unfolding as it should.
Therefore be at peace with God,
whatever you conceive Him to be,
and whatever your labors and aspirations,
in the noisy confusion of life, keep peace with your soul.
WITH ALL ITS SHAM, DRUDGERY AND BROKEN DREAMS,
IT IS STILL A BEAUTIFUL WORLD.
Be careful. Strive to be happy.
House Boats in Kerala
Known as the Venice of the East nowadays Kerala with its picturesque backwaters is the haunt of the affluent European tourist. The stretch from Quilon to Allepey in Kerala is linked by the Ashtamudi canal. Flanked on both sides by greenery with palm trees swaying by as if they were sleepy sentinels, the paddy fields that sometimes appear to be replaced by banana groves..it is a feast for the traveller from the Northern Zones with its dry bleak and long winters.Houseboats which traverse the backwaters play host to tourists giving them a taste of heaven in Gods own country!!
Subscribe to:
Posts (Atom)