Thursday, November 29, 2007

Mahindra Voyager- Advertising by McCann Erickson

Headline: A shack at Calagunte beach , Goa
Body:Introducing the Mahindra Voyager. A vehicle so roomy that it disguises itself in many rooms, a conference room, a living room or a cozy bedroom. There is enough space for headroom and legroom too. It can comfortably seat 8 and has a unique flexi-seating system to accomodate your family and your luggage. Its just the length of a 118NE or an Ambassdor. That makes it very convenient to pack. The short turning radius makes it very maneouvrable while the independent suspension makes for a very comfortable drive.It goes without saying that the powerful 2.5 litre diesel engine and the 5 speed gear box make it cost efficient. With the huge glass panes all around you can call it a room with a view.
Mahindra Voyager: Room with a view

The campaign featured similar shots of office travel "A conference room at Nariman Point, Mumbai"; for the long haul lall family trip-A forest bungalow at Corbett National Park; for the tourist trade -A hill resort at Ooty;.
The visuals were signature top view shots emphasizing the roominess. The photographer was Iqbal and processing done at Comart

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