Saturday, January 2, 2010

Two things to throw away this year for Indian Advertising


When times are tough, you get to know the real heroes and the real zeroes.
You get to know who walks the talk and who should be put to  'ever resting'  peace:)





"Teamwork" became a much abused term and probably had no connection with the espirit de corps that Henri Fayol elucidated in his famous principles of management. "Not a team player" was the favorite crutch of the 'corporate terminator' as also of  the 'chief cliquester'!
CLICK ON VISUAL TO ENLARGE

Thursday, December 31, 2009

New Year Greetings for those in uniform


We are the shadow that never leaves your side
We are the shade that hides you from the fire
We care for you as much as you care for your city
  We are your neighbors and keep your neighborhood safe
We are the men and women of the Mumbai Police
  And we wish you a very happy and prosperous New Year


This was a public relations effort that happened when I was working on a retainer with an multinational advertising agency that was setting up shop in Mumbai.
I was quite impressed by the calibre and work ethic of the people in uniform I met who were very senior in hierarchy. Below are a few lines that I have penned as a token of my gratitude to them. A few bad apples in uniform anywhere in the country, should not take away the respect that these people in uniform all over the country deserve.

Even as the wine is poured and the confetti strewn,
As friends and family join together in celebration,
Vigilant eyes and strained bodies scan the horizon,
 For anything that could halt the celebration,
 Families far away and no show of affection,
These men and women toil in anticipation,
Of a job well done and to everyone's satisfaction!

My heart felt best wishes for the men and women in uniform at hospitals and the armed forces, for whom service comes above everything else.
Vinod Natesan

Tuesday, December 29, 2009

ADOPTION AD - KRISHNA


                                                        COPY: VINOD NATESAN
                                                        ART: KISHOR GAIKWAD
                                                          Click on visual to enlarge

The inspiration behind this creative was  this piece by Papanasam Sivan in Raag Kapi. The song asks the question, "What penance did yashoda do that the whole universe called her Mother".

Editorial Services Portfolio- Mayan Consultants International



Restructuring of the report and reediting of the contents after content appraisal.
Collaborator: Edit International. Client: CIBART & INBAR. UNO


 

Reediting of content and preparation of material for newsletter.
Collaborator: Edit International. Client : INBAR & CIBART. UNO.

These include organizations involved in development related work. We also handle similar work for organizations in mainstream economic activity.
www.vinodnatesan.com
mayan.consulting@gmail.com