Mere to Giridhar Gopal...
This one has a devotional touch and the flute is more prominent.
Jo tum todo piya...
Friday, December 10, 2010
Hindustani Classical Music: Kishori Amonkar's music
This one has some stunning pictures of Lord Krishna.
Raag sampoorna malkauns: Krishna Bhajan
Raag sampoorna malkauns: Krishna Bhajan
Hindustani Classical Music: Ustad Bade Ghulam Ali Khan's music
Kya karoo sajni and Yaad Piya ki aye.
The Yesudas version from the film Swami.
Ustad Bade Ghulam Ali Khan singing Raag Bihag Drut Teental
The Yesudas version from the film Swami.
Ustad Bade Ghulam Ali Khan singing Raag Bihag Drut Teental
HP's E-Printer Campaign from Goodby, Silverstein & Partners is a hit !
Goodby, Silverstein & Partners seems to have come up with yet another campaign that has hit the bulls eye, going by this article in Ad Age!
HP's E Printer campaign is working!
HP's E Printer campaign is working!
Wednesday, December 8, 2010
Taking care of the elderly is your moral duty and a legal one
Taking care of your parents is something well brought up individuals without being prompted. Those who think otherwise have something to think twice about. Read this :
Court orders TV anchor to care for her aged parent!
Court orders TV anchor to care for her aged parent!
Monday, December 6, 2010
How to end nuisance calls on your mobile
I have activated the DND ( do not disturb) service on my cell through Vodafone, however, I still get SMS's from all kinds of people including Dr Batra whose homeopathic pills promise to relieve me of piles and baldness and variety of diseases which I have not heard of. Sometimes there are calls when I am in meetings and my battery is about to die from Share Khan whose representative thinks I should play the stock market by giving his company access to my funds:) I was therefore relieved and happy to see this link which promises succor for harassed souls like me :).
http://news.in.msn.com/national/article.aspx?cp-documentid=4661213
The only option till now was to act funny like the radio host "ghantal" and irritate the caller! A sample of this funny call is attached below:)
http://mayanmuse.blogspot.com/2010/05/call-centres-in-india-very-important.html
http://news.in.msn.com/national/article.aspx?cp-documentid=4661213
The only option till now was to act funny like the radio host "ghantal" and irritate the caller! A sample of this funny call is attached below:)
http://mayanmuse.blogspot.com/2010/05/call-centres-in-india-very-important.html
Sunday, December 5, 2010
HDFC Standard Life Insurance: Sar Udhake Jiyo! Hold Your Head High!
I am perhaps the only one in my family, who is not in the "playing with widows money" industry, or, as it is officially known, the life insurance industry!. My parents were LIC employees and my sister is now employed with them. I am by exception, an advertising professional and my only exposure to the insurance industry as a professional was in 2004, when I handled the HDFC Standard Life Insurance account as an advertising agency representative.
Deepak Satwalekar the head of HDFC Standard Life Insurance, was a man I had immense respect for and someone I knew through his son Abhijit, who trained under me at PSLMcCann Erickson in the late nineties. Deepak was one of the key leaders behind the success of HDFC, a housing finance institution, which made the dreams of many Indians for a home they could call their own,come true. HDFC was very rooted and humane, a trait which probably was a reflection of its top management and I was therefore keen on working on the HDFC Standard Life business. Deepak had got on board a very grounded but aggressive and clear headed marketing head by the name of Sanjay Tripathy. We hit it off from the word go and I was happy to learn that we were both IRMA Alumni!
I left the agency after a very short stint, since I did not share their view of life and means of doing business, but the relationship with Deepak and Sanjay continued. During my stint, Sanjay and Deepak approved the proposition of "self -respect" as an emotional payoff that came with financial independence.The tag line, "sar udhake jiyo", which was coined by Harish, a writer who worked with the Delhi branch of the agency, came into being. The first film was directed by Nikhil Advani and the print was photographed by Suresh Natarajan.
I had an issue with the film, in that it focused on the "physical" aspect rather than the "fiscal" aspect, but I had to bow down to the team decision:) Sanjay, however, thought the same and with Leo Burnett as his agency, he came out with campaigns which were bang on target!
Under his stewardship the brand became one of the most salient in the category.Though it never won awards, it is one of the most respected brands in the country today and I am told, it appears in popular choices, very often.
Sanjay Tripathy has also been savvy in terms of media planning and media buying. The brand has been visible and has maintained salience which explains the high recall scores it has got. The sponsorship with Rajasthan Royals is a case in point. The Shane Warne and Yousuf Pathan commercials stayed true to the brand which is a hallmark of a clear headed strategy and Sanjay Tripathy deserves full credit for it, along with the team at Leo Burnett, which is headed by K.V.Sridhar (Pops) and Arvind Sharma.
Given below is the showreel of commercials.
The launch commercial - 2004 December.- Pension Plans
The bicycle commercial- Pension Plans
This incidentally is among my favourite TVC's! From the physical and filmi to the fiscal and grounded!! Perfect!
Childrens Plans - Father and Daughter - US Scholarship
Another favourite! The brand retains its identity in this category also which is where mature and savvy marketing minds score!
Childrens Plans- Child and Father- Astronaut
HDFC Unit Linked Savings Plans- Father's car!
Interesting how the brand promise has been extended into other sub-categories! There is no confusion in terms of brand character and the proposition is crystal clear. I think it is also a case of client and agency working well together!
Back to Pension Plans - Singapore sling!
Recent posts and links
The logo has undergone a change and the association with HDFC is being strengthened. Standard Life is no longer part of the identity.
Business Standard Article on Rebranding of HDFC Life
The new commercial: 2010 December
Wishing Sanjay and his team...Boniface, Salil and the people at Leo Burnett- Arvind, Pops .. the very best!
Deepak Satwalekar the head of HDFC Standard Life Insurance, was a man I had immense respect for and someone I knew through his son Abhijit, who trained under me at PSLMcCann Erickson in the late nineties. Deepak was one of the key leaders behind the success of HDFC, a housing finance institution, which made the dreams of many Indians for a home they could call their own,come true. HDFC was very rooted and humane, a trait which probably was a reflection of its top management and I was therefore keen on working on the HDFC Standard Life business. Deepak had got on board a very grounded but aggressive and clear headed marketing head by the name of Sanjay Tripathy. We hit it off from the word go and I was happy to learn that we were both IRMA Alumni!
I left the agency after a very short stint, since I did not share their view of life and means of doing business, but the relationship with Deepak and Sanjay continued. During my stint, Sanjay and Deepak approved the proposition of "self -respect" as an emotional payoff that came with financial independence.The tag line, "sar udhake jiyo", which was coined by Harish, a writer who worked with the Delhi branch of the agency, came into being. The first film was directed by Nikhil Advani and the print was photographed by Suresh Natarajan.
I had an issue with the film, in that it focused on the "physical" aspect rather than the "fiscal" aspect, but I had to bow down to the team decision:) Sanjay, however, thought the same and with Leo Burnett as his agency, he came out with campaigns which were bang on target!
Under his stewardship the brand became one of the most salient in the category.Though it never won awards, it is one of the most respected brands in the country today and I am told, it appears in popular choices, very often.
Sanjay Tripathy has also been savvy in terms of media planning and media buying. The brand has been visible and has maintained salience which explains the high recall scores it has got. The sponsorship with Rajasthan Royals is a case in point. The Shane Warne and Yousuf Pathan commercials stayed true to the brand which is a hallmark of a clear headed strategy and Sanjay Tripathy deserves full credit for it, along with the team at Leo Burnett, which is headed by K.V.Sridhar (Pops) and Arvind Sharma.
Given below is the showreel of commercials.
The launch commercial - 2004 December.- Pension Plans
The bicycle commercial- Pension Plans
This incidentally is among my favourite TVC's! From the physical and filmi to the fiscal and grounded!! Perfect!
Childrens Plans - Father and Daughter - US Scholarship
Another favourite! The brand retains its identity in this category also which is where mature and savvy marketing minds score!
Childrens Plans- Child and Father- Astronaut
HDFC Unit Linked Savings Plans- Father's car!
Interesting how the brand promise has been extended into other sub-categories! There is no confusion in terms of brand character and the proposition is crystal clear. I think it is also a case of client and agency working well together!
Back to Pension Plans - Singapore sling!
Recent posts and links
The logo has undergone a change and the association with HDFC is being strengthened. Standard Life is no longer part of the identity.
Business Standard Article on Rebranding of HDFC Life
The new commercial: 2010 December
Wishing Sanjay and his team...Boniface, Salil and the people at Leo Burnett- Arvind, Pops .. the very best!
Creative Coincidence or Plagiarism - Update on Skoda Advertising
I had blogged some time back about the likelihood of the Skoda Fabia advertising being very similar in concept to an ad I had done in 2002.
creative-coincidence-plagiarism Skoda Car Ad for Fabia
I had also written to Pushpinder Singh the founder of Saints and Warriors,India, regarding this. I am happy to say that Pushpinder paid heed to my request and has revised the ad for Skoda to avoid any likelihood of plagiarism. This is indeed appreciated and speaks volumes for the sense of ethics and fair play that he espouses.
creative-coincidence-plagiarism Skoda Car Ad for Fabia
I had also written to Pushpinder Singh the founder of Saints and Warriors,India, regarding this. I am happy to say that Pushpinder paid heed to my request and has revised the ad for Skoda to avoid any likelihood of plagiarism. This is indeed appreciated and speaks volumes for the sense of ethics and fair play that he espouses.
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