WHAT THE 3G SPECTRUM OPENING MEANS IN INDIA

A well researched article on what the implications are for the consumer, the advertiser, the media professional and the telecom players when the 3G spectrum takes off in India.
Click Here to read an Afaqs Specialon 3g take off in India by Devina Joshi

Telecom Sector in India: An update

Afaqs came up with a nice compilation on the telecom sector this week.
Click here to read more

SUCCESSFUL ADVERTISING AND MARKETING:TATA DOCOMO

The TATA DOCOMO advertising and marketing effort seems to have hit the bulls eye in a market where there are established players and with well entrenched networks.I think a clear and differentiated proposition "one second billing and even sms messages that are billed on the basis of the content seems to have clicked with customers who now seem to be "value" driven. Telecom advertising seems to have raised the bar with the Hutch campaign and the zoo zoo's from Vodafone, the airtel campaigns with people and drama, the idea people churning out ideas and connecting with music shows on regional channels, everyone seems to be walking the talk:)

http://www.business-standard.com/india/news/ttsl-bags-top-slot-againhighest-subscriber-addition/76903/on

The advertising effort:

GREAT ADVERTISING- DON'T USE CELLPHONES WHILE DRIVING

For those not familiar with Indian advertising: The pug shown in the picture is a canine that faithfully follows its owner(young child) wherever he/she goes (with the soundtrack "you and I .. its a beautiful...). Vodafone has made the "pug and the child" its main theme, with the plug, that the network is with you, wherever you go. The traffic police however, do not want this relationship building to happen when you are driving and rightly so !!