What makes for a great Creative Director

An educative and insightful link, thanks to Prathap Suthan.
What actually makes for a great CD and what ideally should his job entail?
There is actually no need for pony tails and tattoos, tantrums are not always a sine qua non and you need not behave like an academically challenged arsehole, spoilt brat, snobbish sadist, puerile prick and an insecure infant  all rolled into one, to make the grade :)!
A lot of CD's who are successful, are well behaved, good human beings and end up leading great teams which produce work that is highly rated and well regarded.

http://www.thedenveregotist.com/editorial/2009/march/5/rant-what-makes-good-creative-director-part-1-2

Tribute to the Fab Five in Indian Advertising

CLICK ON VISUALS TO ENLARGE

                      

                             

 

 

_______________________________________

Yours truly,

Having a lot of fun with my clothes on :)

Moonch Ad -Self Ad for Mayan Consultants

CLICK ON VISUAL TO SEE ENLARGED VERSION

ADOPTION AD: PRO BONO WORK BY MAYAN

OPTION B

OPTION C

A close blood relative decided to adopt a child after 7 years of marriage. There were many opinions on the matter, one of which was that children who are adopted have unpleasant histories and do not augur well for their foster parents. This is an attempt to assuage such apprehensions. Yashoda brought up Krishna as her own and she did not do badly from what the scriptures say:).

The inspiration for this ad was a piece in Carnatic Music which goes

 "Enna tavam shaithane yashoda, engum nirai parabhramam, amma enrazhaika." which asks the question, "what penance did Yashoda do, that the Universe call ed her "mother"!!

It is a Krithi By "Papanasam shivan"in Kappi Ragam (Janya Ragam of Kharahara priya),

set to Aadi Thalam.  It is sung by Chinmayi and Baby Nimisha

http://www.youtube.com/watch?v=4uZcjuopdmQ

The ad was uploaded first on 13th December 2009 and since then has had to undergo changes since there were issues on historical accuracy given that Lord Krishna was not adopted in the strict sense of the term and it was a case of a switch.The changes that took place are documented above as options.

Meanwhile hotmail has come up with an article on famous adoptions (23rd December 2009) and Sushmita Sen has announced her second adoption! The TOI has also reported changes in the adoption laws.

We will carry all the information on this space . Vinod Natesan as on 29th December2009.

Aap Not Paa: Self ad for Mayan Consultants International

CLICK ON VISUAL TO ENLARGE

Blind Man Writing

BLIND MAN WRITING:
I brush my teeth, shave and have a bath everyday,I visit my barber once a month. My clothes are washed and ironed. I do not have tattoos and am not and do not appear to be a sexual deviant or someone who uses narcotics and psychotropic substances extensively. All these personality traits, according to many, makes me completely ill suited to the task of a "Creative Director"!
However in the pursuit of a legitimate livelihood which does not involve sale of ones self- respect and soul, I have often written messages to induce the reader to visit a destination, take up a cause, or try a product.
I am therefore the Account Planner cum Creative cum Business Head :) However, there is a catch. In the creative function, you need an At Director and a Writer working together. They always hunt in pairs. When you are a Planner, you sometimes find the Muse knocking and pen down a few ideas. However, it needs a skilled Art director to do the mid-wife's bit and get the baby out.The assignments here where like a blind man writing. The Art Director did his bit a lot later.The Art Director in question and my partner in crime here is a mysterious and secretive bloke who answers to the name of SG.

The campaigns written include
http://vinodnatesansportfolio.blogspot.com/2009/10/mayan-consultants-international-2009_12.html

http://vinodnatesansportfolio.blogspot.com/2009/10/mayan-consultants-international-2009.html

http://vinodnatesansportfolio.blogspot.com/2009/10/mayan-consultantsfreelance-work-2009.html

http://vinodnatesansportfolio.blogspot.com/2008/04/2002-2005-mayan-consultants.html

http://vinodnatesansportfolio.blogspot.com/2008/04/1998-2000-mayan-consultants.html