Life size posters of people stuck to a sliding glass door in a mall in Mumbai. They separated when someone approached, as if people were moving aside to let one pass and on entering the mall, a signage unavoidably placed, reminded the entrant, "people move away when you have body odour"!!!
Showing posts with label retailing. Show all posts
Showing posts with label retailing. Show all posts
Wednesday, October 31, 2007
Media Innovation- OOH
Life size posters of people stuck to a sliding glass door in a mall in Mumbai. They separated when someone approached, as if people were moving aside to let one pass and on entering the mall, a signage unavoidably placed, reminded the entrant, "people move away when you have body odour"!!!
Shopping Mall in Tokyo
A giant mirror kept behind the clothes helped people try on clothes while window shopping. Tokyo
Monday, October 8, 2007
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