Brand Equity: The curious case of the Strategic Planner

An interestingarticle on account planning as practised in India.
http://economictimes.indiatimes.com/features/brand-equity/The-curious-case-of-the-strategic-planner/articleshow/5478929.cms

Another interesting and even more curious case of a strategic planner :)
http://mayanmuse.blogspot.com/2008/04/in-which-hari-sadu-strikes-back.html

Thought the ad would complete the picture :)

What is Account Planning?- Sunil Shibad

A well written article and apparently has been painstakingly put together. Worth the effort involved in reading it completely. Author is SUNIL SHIBAD.
CLICK HERE TO READ MORE