Plagiarism, Imitation or Mere Inspiration?

We had  carried this question a week back : How do you promote a destination where there is nothing to promote?
The answer was the Pondicherry Tourism campaign that was shortlisted during a pitch some years back. The team involved  was EICL Chennai and I was the Head of the Unit.

click here to see the full campaign and strategy. 

Leela Kempinski carried an ad that looked very similar in the Mirror on the 21st October 2009.
Even the body copy mentions our campaign titles "far from the madding crowd" and "sounds of silence" which seems to indicate that they did see this on the internet !
I am not sure if this ad with its promise of private moments, is a case of plagiarism, imitation or inspiration! The ad is reproduced below, you be the judge!
If Leela Kempinski wants the real deal and are willing to pay for it, all they have to do is email us at vinod@vinodnatesan.com   Why go in for cheap imitations?

Onam Visuals and Songs

Onam Festival & Greetings

Onam is the harvest festival of Kerala.This year there may not be much to cheer about but the Malayali never lets anything come in the way of celebrating this festival. You find families coming together, gifts being given to friends, grand "sadyas"(feasts), children and girls playing on swings which are tied from trees, decorations of flowers in the front yard of houses on all 10 days of the festival.Traditional art forms like kaduvakali are in evidence on the streets. Snake boat races are part of the pageant.It is believed that the legendary king Mahabali who ruled Kerala in ancient times and was banished by Lord Vishnu into the netherworld is allowed to visit Kerala and his subjects every year in recognition of his nobility and concern for his welfare and erstwhile kingdom.

Onam is a great time to visit Kerala and would compare to visiting Brasil during the Carnival, though the celebrations are more restraint and conservative:)

IN CASE YOU WISH TO SEE THE FULL CARD DOUBLE CLICK ON THE VISUAL