Showing posts with label JWT Mumbai. Show all posts
Showing posts with label JWT Mumbai. Show all posts

Thursday, November 4, 2010

Stand up to Cancer: Stories of Courage.


At the start of the millenium, my visiting card had the JWT Mumbai address . This was at Lakshmi Building in Fort. As one got off the rickety elevator on the 5th Floor and entered the JWT office, the desk facing the corridor on the right wing from the reception foyer, used to be a work station which had a dusky, thin occupant. When I joined and was introduced around, I was told that she was with the films department and her name was Vandana Natu. As with introductions, one forgot it the moment the next face was introduced. Since I always saw her as I came to office and walked into my cabin, I followed a diurnal ritual of a Good morning and an official smile which was part of my office couture. With time, I started registering the people behind the names and I developed affiliations. Vandana Natu was not someone I need to build equations with, since film making was not part of the responsibilities of an AVP and Strategic Planning Director, but she did help me out when I need guidance on using a handycam for consumer interviews. The help was given promptly and without any airs or nakhras. This was unusual in advertising, where everyone from the lift operator, to the tea boy, to the Creative Director never miss an opportunity to emphasize his or her perceived importance and indispensability to your life and continued existence in the organization. The manner was sober and respectful and it left a very positive impression on me. In a sea of youngsters given to boisterous behaviour, often bordering on the licentious, this one was a welcome relief. In fact, she came across as a a nice young lady and struck me as the kind  you would always hope, would find some one nice, settle down and live happily ever after.

I was therefore shocked to read this piece about her tryst with cancer and am glad and relieved it is behind her. I would have lost all faith in “doing the right thing” if the script had been otherwise. Bad things should not happen to good people. I am glad she had the courage to fight it out. I am also glad that JWT for a moment showed character and considered the human aspect and not bureaucratic rules.

Here is to hoping that the worst is behind for this lady and her family.
Amen

Friday, March 5, 2010

Coca Cola The road to Olympics 2008vs IPL 2010. Creative Coincidence



A very similar ad was released by JWT Mumbai. Though Mr Dhunji Wadia the head of JWT Mumbai has not been quoted, official response from the agency  was that the ad done by JWT Mumbai in 2010 which had the same red carpet treatment as the Coca Cola commercial in 2008 was a "creative coincidence".
http://moifightclub.wordpress.com/2010/02/22/xclusive-ipl-2010-launch-video-is-plagiarised-from-coke-china-olympics-tvc/

The IPL Commercial by JWT Mumbai 2010 with the same red carpet and a similar occasion, which is a popular sporting event, the IPL 2010.


Coca Cola seems to be happy opening up happiness with Tum Jo Mil Gaye Ho and seems to happy with boy meets girl coincidences. Loved the remix track, it is a zing thing! (pardon me Gold Spot, it is a creative coincidence) :)



The original "tum jo mil gaye ho"
http://www.youtube.com/watch?v=BDuKcZ1S2HI

Thursday, April 2, 2009

GOA FESTIVAL: ISSUE OF ETHICS

http://www.afaqs.com/perl/news/story.html?sid=23705

The above is a link that appeared in the afaqs and which has sparked a debate on matters of ethics.This has largely to do with jury members leaking the results to the media in spite of a Non-Disclosure-Agreement and the publications carrying the story, causing "humiliation"(?)on the organisers! The publication, ET has also given a spirited reply which has been carried in the same article in the comments section.

I have my views which are given below.These pertain to similar revelation of likely results by a jury member on the Effie Awards 2008 which caused serious concern amongst those who prescribed to some old values of propriety and fair play.

Two quotes from DHUNJI WADIA, JWT Mumbai, jury member on the Effie 2008 panel.

AFAQS on 11th November: "Effies 2008" "Afaqs! met with a few jury members during the judging round to find out what they thought of the entries that they'd already been through .Dhunji Wadia, expressed his disappointment: "There has been repetition in some cases. Since the brands were present last year as well, some of them don't really hit you as a great idea"" .
Exchange 4 Media on 25th Nov08. "Effie 2008 awards to be announced". On his expectations, Dhunji Wadia, commented, “This year saw a keen competition from some defining case studies that have raised the bar for the Indian advertising and communication industry. JWT has eight finalists and we are hoping for the best.” However, when asked about his personal favourite campaign from the finalist, all Wadia said was, “All the eight finalists from JWT are my favourites. Some have already shown results in other global and local competitions and as for the others their time will come"

The two quotes above seem to indicate a worrisome trend in terms of ethics to me. Awards are benchmarks of talent and proven performance and relied upon by the industry as a benchmark. It also makes careers. When comments are made to media by those deemed to be industry leaders, which indicate a lack of objectivity, lack of consistency and raises the possibility of bias, there is serious lack of credibility as far as awards go. What it means to me is that comments of the industry regarding their peers and their work should now be vetted against facts before conclusions are drawn. As for the poor thousands who waste precious time and money in sending in entries, hoping for a fair trial and honest feedback, well, I guess these expose's will help them decide!
As for Advertisers/Marketing Professionals, the fact that Non Disclosure Agreements seem to hold NO importance to senior professionals in the advertising industry should be cause for concern. Similar NDA's are signed by Agency Heads prior to product launches and it is often that one finds that the competition was privy to the story board and media schedules. This report will surely raise a lot of questions which will need answers.
Lastly, I am of the opinion that Economic Times and Brand Equity did what any vigorous, intrepid journal would do, report the truth without fear or favour. That this has caused them to face a barrage of protests, simply indicates that they have stamped on many raw nerves. The "Washington Post" did not hold back the "Watergate" wondering what it would do to the institution of the American President, did it? Arun Shourie caused a fuorore with the cement scandal and others, "Tehelka" made us wiser about the possible corruption in defence circles, a Non Govt Agency told us that we were consuming pesticides alongwith soft drinks, we learned that the uncertainty of the game of cricket was not so uncertain and probably was to a plan we were not privy to, we also were shocked to know that the TRP sample was not as private and sacrosanct as we thought, when the list landed up on media reception desks.The list goes on.

None of these journalists received bouquets and had to cope with backlashes of various kinds, this includes being insulted with verbal abuse in industry get togethers(Nearly a decade back, a lady correspondent from the "Brief" magazine was subject to this by a very respectable agency head and on one occasion, threats were issued to withdraw a story on non-compensation of a story to do with non payment of dues )Anyway,this is what the profession is all about and as a reader, I am eternally grateful to these intrepid people who risk their livelihood to do their job right.I hope they continue with their crusade for the truth, work as ombudsmen and bite when required.

Good Night and Good Luck
(Yes there is a fabulous movie by that name on the journalistic zeal and spirit)

Thursday, April 17, 2008

In which Hari Sadu strikes back.

In which Hari Sadu strikes back.

The phenomenal success of the campaign for the job portal with its rather eponymous nomenclature, is part of advertising folklore. "Naukri.com" has zeroed in on the truth behind job shifts- the insufferable boss and therefore a repressive work environment. Press Releases of job movements wax eloquent about challenges and how offers that could not be refused were made, but the truth invariably is a sordid story that prudent souls never make public.


Being passed up for a promotion and consequently having to work under a colleague who was till previously a competitor, is unthinkable and is generally an acceptable reason to shift. Sometimes it’s a shift in power patterns, with a new incumbent flushing out loyalists and blue eyed boys of the previous regime. There are many more, from harassment to being made a scapegoat, from denial of leave, absence of infrastructure, to more harmless, but equally painful, issues of location and health of self and family.

However problems do not end with the shift and a new job, as the commercial promises us. It rarely happens that the Unhappy, Harassed and Persecuted Kumar, will now metamorphose into a Happy Kumar. Our Hari Sadu will hit back and given below are a few case studies.

Naturally, this is a work of fiction and any resemblance to any person living (none are dead, since the cases are of recent origin) felt by anyone concerned, is his/her problem. The writer maintains that he has used his imagination, common sense , powers of observation, intuition and networking skills to put up this work of fiction.

Case study A
There is an agency of pachydermal dimensions. Naturally, as with pachyderms it is not very agile and has a lot of flab. Ever since it grew to large dimensions, a sense of complacency crept in among some branches/limbs. However, there was a change with the passing away of the head of one such branch/limb. A lion from one of the agile powerful limbs was grafted on the hind part.
The lion was bought in by a concerned top management which felt that the agency was going the way of the Roman Empire. As in the case of the Romans, ruin followed a focus on loins and an absence of lions. The chief architect of this "Loin Club" in this Roman outfit was our friend Hari Sadu. Arrival of the Lion caused severe depression to Hari Sadu and his little loins, oops, minions, who felt threatened.

A bit more about this Hari Sadu. Our man is known to have a penchant for cliques and insidious manipulations. A key ritual that this HS followed was to have beer sessions in a restaurant nearby which was attended with religious fervour by his clique.. It was a Jumma affair mostly, though it did spread through the week. Appraisals of employees happened here, naturally closed ones! Those from the management who were invited , but who declined in favour of more healthier and uplifting options, immediately got into the exit register and found themselves saddled with difficult clients, loosing subordinates and in some cases, transferred, or asked to go, due to “lack of fit”. New female recruits, especially the one’s rich in God given graces and poor in terms of apparel and morals to cover them, were ardently wooed into the club. Work followed the Pareto’s principle. 80% of the work was done by 20%!. Club membership meant that you were NOT in the minority (20%)!!

The Lion  who came in however, changed things drastically. Hari Sadu found himself shunted out to the outskirts in the Southern direction. This was after the Lion made a few key recruitments which included an Alsatian who had strategic skills and a no nonsense “TN Seshan” kind of approach to things. This TN Seshan like Alsatian soon became a favourite of Clients given his indefatigable interest in their business and willingness to dig deep and add value. Passion in his work found him friends among the 20% that worked hard for a living. Appreciation letters from Clients happened. Clients who reviewed the account stayed back. Hari Sadu panicked in far away Southern heat as the chances of a comeback seemed impossible and he felt more like Napolean Bonaparte, ere he saw Elba.

However, being a creature of rabid imagination, he found a solution with the help of his chief minion , Pimp Sadu! Pimp Sadu as his nick name suggests, was a person who missed his profession. There was nothing he liked more than having a party. His currency was that any male could tell him their marital/sexual problems and he would fix it. Matchmaking was a highly evolved art in his expert hands. Girls , especially the one's in the club, found him a very useful resource, since he was helpful in terms of hooking them up. Boys too never resented this seemingly altruistic pimp. PS naturally found it easy to get his presentations done and look intelligent and competent in front of the powers that be. PS therefore put his network to use and gained some consumer insights on the Alsatian.

Much like in football and cricket where analysis reveals the Achilles Heel, Alsatian it was discovered, was a workaholic because he was single! The rumour mill went into action mode. Gay, HIV positive, hermaphrodite, all variants were released to find out which one caught the wind. When none did, there was also a honey trap planned with rumours of the Alsatian chasing a skirt in office and of an affair in the making. An elaborate prank was played were the Alsatian and Pomeranian were made to dance together at a party. Naturally this took wind and the Alsatian and the female Pomeranian were teased about the affair in public. It was then turned around, as in a repositioning exercise, with the next phase of communication, which was that the Alsatian was stalking the Pomeranian, and not the other way around!! Pomeranian was told to cool off and being a canine that knew which side of her bone had flesh on it, she fell in line.

The Alsatian went into low profile reserved mode. Hari Sadu immediately struck. The next phase of the campaign happened. “Alsatian is not a team player”. For those who may be flummoxed by this, let me explain. Most creative processes requires more than one person. In fact our own existence requires two people , called “father” and “mother”. Please note that each of these roles is in singular and each has a prescribed role. In spite of repeated discussions on the equality of the sexes this has remained unchanged. Similarly in advertising , marketing etc there are prescribed roles that each person is supposed to do. When one is incompetent to do it , the person resorts to a call for “team work”. Essentially it means someone has to do his/her job for him/her and he/she takes the credit! Quite unlike what Henry Fayol expounded in his "Principles of Management" which was about “espirit de corps” and of a sense of the collective effort and coordination.

Alsatian here had a notorious reputation for not allowing interference in what he perceived as his domain. Strategic Planning was data driven according to him and not by donkeys who breathed beer and knew little of the business. This was a frequent cause for conflict. When told that this should be team effort, his reply was that gang rape was a team effort and that the results were questionable. “Too many cooks spoiled the broth” was a common rejoinder that he came up with.

HS persisted with the team work routine and finally forced the Alsatian into a corner. A pliant client teamed up with HS and got Alsatian off the account. The reasons trumped up were that “Alsatian chose to go to Paris instead of Austria with the team on the way back from the Conference in Europe”!!. Alsatian had also informed the Client that “tandav” as used in the creatives were wrong, since "tandav" was a dance of destruction and not creation as indicated by the business head!! This according to the Business Head who was a lady member of the Loin Club was a key indicator that the Alsatian was not a team player.  Alsatian was removed from the account notwithstanding a dozen glowing appreciation letters from the same clients office!!

Alsatian left and found a job elsewhere, but here again Hari Sadu struck. He called up Alsatian’s employers to warn them that they were "hiring him at their peril" and that he was not a "team player"!!!
Alsatian found himself without a job suddenly for no apparent reason and found this strange occurrence wherever he joined. He finally went to work overseas where life stabilized.

Other Case Studies follow