Indian Census 2011 and an advertising campaign in support

An update on the Census exercise. This would be of immense use to strategic planners since the mapping of data is integrated and comprehensive. This will also lead to the issue of an identity card that is integrated and as envisaged in Project Aadhar?

Indian Census 2011 Phase II

Sense and Census 2011 by ET

Census 2011 in Mumbai

Second-phase-of-Census-2011-starts-today

Censusarticlesho-2011-will-cover-illegal-immigrants

NGOs-to-be-involved-in-Indias-2011-census

Govt-buckles-agrees-to-caste-in-2011-census

Mental-illness-to-be-mapped-in-census-2011

Census-2011-crucial-for-people-with-disabilities

Transgenders-a-separate-category-in-census-2011

Advertising Campaign-for-census-2011

Project Aadhar of the Unique Identity Authority of India

Related Post

uidai-project-aadhar-update

Unique Identification Authority of India

Brand Equity Agency Reckoner for 2010

This is a link to an article that mentions the Brand Equity Agency Reckoner for 2010. Never knew that this was out.
Brand Equity Reckoner 2010 

An IIM-A alumnus opts to be a vegetable vendor (sabsiwala)

An interesting story of entrepreneurship from an IIM Ahmedabad who chose to return to his roots in Bihar and make it a better place.
Click Here

Local Idioms and Dialect work better: Indian Advertising goes glocal

Ogilvy Dakshin's success reiterates a truth a lot of people knew for decades, which is that the advertising created in Mumbai, never connected emotionally once it crossed the Vindhyas. There was a perfunctory South Indian version dub done in case of some national brand advertising where lip synch issues came to play. Cultural cues were given the wide berth. For instance a well known detergent brand used the "pagdi" or the head dress which was a symbol of pride in the North very effectively in its Hindi version, but this simply( zimbly) went over the South Indian heads, were the cues could have been different like an upturned moustache or the shoulder cloth which is part of the apparel.
There was also a rich treasure trove of local sayings, practices, songs and cues which were lying untapped. When the likes of Piyush Pandey, Prasoon Joshi and the likes came to the fore romancing the Hindi language with rustic touches, the country responded and many advertising usages became part of the sub-culture. This however is yet to happen in the South where there is a history of conflict to do with language.
This initiative from Ogilvy to set up a Dakshin Division is insightful and well advised. Care should now be taken to now pay heed to the regional differences here. Malayalis have a sensibility which is self effacing and diametrically opposed to the loud dramatic themes that rules in Tamil Nadu and the Telugu idiom has its own flavour. What runs in Namma bengaluru may again be quite different:)

Click Here