Amul Hoardings. Campa Cola Compound Stand off.

What happened at Campa Cola Compound? November 2013

Right Advertising Wrong Placement

Some hilarious advertising placements.

Innovative Advertising and Media

AN INSTANCE WHERE AN INNOVATIVE USE OF A HOARDING RESULTED IN GREAT MILEAGE FOR THE BRAND WITH PR BECOMING A CRUCIAL ELEMENT. FRONT PAGE HEADLINES ARE VALUED HIGHLY IN TERMS OF MEDIA VALUE AND AIRCEL SAVED MILLIONS BY USING THEIR HOARDINGS INTELLIGENTLY.





Click here to read about the AIRCEL campaign that helped save lives.

Media Innovation: Car Accessories

Stickers of burnt out walls in parking lots were used to communicate 300% extra power of Plasma HID Car Lamps

Berlin Job Sites

"Life is too short for the wrong job". This ad for a job site was kept at ATM's and Vending Booths. Probably the people manning it felt the same and were temporary workers !!! This was in Berlin

Duracell Malaysia

Stickers on "high voltatge" boxes. Malaysia. Associating high voltage and the brand!!
(public safety makes it mandatory to have warnings onhigh voltage boxes kept in public thoroughfares)

The Fitness Company New York

'Dumbells' were placed in subways of NYC to remind people to lift weights and where to get them!!!

Media Innovation- OOH

Eatalica is a restaurant in Chennai, India. This caution signage for a wet floor was kept next to a " Eatalica Burger" glow sign. The text in the caution also explained that the 'wet floor' was due to drooling passers by!!
"Ogling at the burger may cause involuntary cause drooling which may in turn result in a wet floor. Issued in your safety by the Eatalica Restaurant"

Mini Cooper Zurich

This is an entrance to a train station in Zurich, Switzerland and Mini Cooper has used it brilliantly to communicate roominess!!!

Media Innovation- OOH

Life size posters of people stuck to a sliding glass door in a mall in Mumbai. They separated when someone approached, as if people were moving aside to let one pass and on entering the mall, a signage unavoidably placed, reminded the entrant, "people move away when you have body odour"!!!