Articles on advertising,marketing, movies, music martial arts and issues that inspire me. You can contact me on natesanvinod@rediffmail.com
Saturday, April 4, 2009
Chaudvin Ka Chand Ho
http://www.youtube.com/watch?v=U9Vw2fL1Hw4
The link is courtesy, you tube.
"Chaudvin Ka Chand Ho" is a lovely serenade from the movie of the same name, written by Shakeel Badayuni set to music by Ravi, and sung by Mohammed Rafi.
The Lyrics in Hindi/Urdu:
Chaudvin Ka Chand Ho, Ya Aaftaab Ho
Jo Bhi Ho Tum Khuda Ki Kasam, Lajawab Ho
Zulfein Hain Jaise Kaandhe Pe Baadal Jhuke Hue
Aankhen Hain Jaise Maey Ke Pyaale Bhare Hue
Masti Hai Jisme Pyaar Ki Tum, Woh Sharaab Ho
Chaudvin Ka Chand Ho ...
Chehra Hai Jaise Jheel Mein Khilta Hua Kanwal
Ya Zindagi Ke Saaz Pe Chhedi Hui Ghazal
Jaane Bahaar Tum Kisi Shaayar Ka Khwaab Ho
Chaudvin Ka Chand Ho ...
Hothon Pe Khelti Hain Tabassum Ki Bijliyaan
Sajde Tumhari Raah Mein Karti Hain Kaikashaan
Duniya-E-Husno-Ishq Ka Tum Hi Shabaab Ho
Chaudvin Ka Chand Ho ...
Ends....
Since I love this song so much,I have translated it for the many who may not know what the fuss is all about:)
Is it the full moon at its fortnightly luminescent,
Or is it the splendid sun?
Whoever you are,
God knows, words cannot describe you,
Your silky tresses fall caressingly,
Clouding your shoulders,
Your eyes, like a goblet brimming with wine,
The joy that makes love intoxicating,
You are the moon at its fortnightly luminescent,
Your face, a smiling lotus in a serene lake,
As though a poem written in life’s breath,
Life’s blessing, you are a poets dream
You are the moon at its fortnightly luminescent,
The dazzling smile that plays on your lips,
Lights up a star filled path to your world
For the world, beautiful one,
You are the elixir of love.
Translation attempted by
Vinod Natesan, March 2009
Thursday, April 2, 2009
GOA FESTIVAL: ISSUE OF ETHICS
http://www.afaqs.com/perl/news/story.html?sid=23705
The above is a link that appeared in the afaqs and which has sparked a debate on matters of ethics.This has largely to do with jury members leaking the results to the media in spite of a Non-Disclosure-Agreement and the publications carrying the story, causing "humiliation"(?)on the organisers! The publication, ET has also given a spirited reply which has been carried in the same article in the comments section.
I have my views which are given below.These pertain to similar revelation of likely results by a jury member on the Effie Awards 2008 which caused serious concern amongst those who prescribed to some old values of propriety and fair play.
Two quotes from DHUNJI WADIA, JWT Mumbai, jury member on the Effie 2008 panel.
AFAQS on 11th November: "Effies 2008" "Afaqs! met with a few jury members during the judging round to find out what they thought of the entries that they'd already been through .Dhunji Wadia, expressed his disappointment: "There has been repetition in some cases. Since the brands were present last year as well, some of them don't really hit you as a great idea"" .
Exchange 4 Media on 25th Nov08. "Effie 2008 awards to be announced". On his expectations, Dhunji Wadia, commented, “This year saw a keen competition from some defining case studies that have raised the bar for the Indian advertising and communication industry. JWT has eight finalists and we are hoping for the best.” However, when asked about his personal favourite campaign from the finalist, all Wadia said was, “All the eight finalists from JWT are my favourites. Some have already shown results in other global and local competitions and as for the others their time will come"
The two quotes above seem to indicate a worrisome trend in terms of ethics to me. Awards are benchmarks of talent and proven performance and relied upon by the industry as a benchmark. It also makes careers. When comments are made to media by those deemed to be industry leaders, which indicate a lack of objectivity, lack of consistency and raises the possibility of bias, there is serious lack of credibility as far as awards go. What it means to me is that comments of the industry regarding their peers and their work should now be vetted against facts before conclusions are drawn. As for the poor thousands who waste precious time and money in sending in entries, hoping for a fair trial and honest feedback, well, I guess these expose's will help them decide!
As for Advertisers/Marketing Professionals, the fact that Non Disclosure Agreements seem to hold NO importance to senior professionals in the advertising industry should be cause for concern. Similar NDA's are signed by Agency Heads prior to product launches and it is often that one finds that the competition was privy to the story board and media schedules. This report will surely raise a lot of questions which will need answers.
Lastly, I am of the opinion that Economic Times and Brand Equity did what any vigorous, intrepid journal would do, report the truth without fear or favour. That this has caused them to face a barrage of protests, simply indicates that they have stamped on many raw nerves. The "Washington Post" did not hold back the "Watergate" wondering what it would do to the institution of the American President, did it? Arun Shourie caused a fuorore with the cement scandal and others, "Tehelka" made us wiser about the possible corruption in defence circles, a Non Govt Agency told us that we were consuming pesticides alongwith soft drinks, we learned that the uncertainty of the game of cricket was not so uncertain and probably was to a plan we were not privy to, we also were shocked to know that the TRP sample was not as private and sacrosanct as we thought, when the list landed up on media reception desks.The list goes on.
None of these journalists received bouquets and had to cope with backlashes of various kinds, this includes being insulted with verbal abuse in industry get togethers(Nearly a decade back, a lady correspondent from the "Brief" magazine was subject to this by a very respectable agency head and on one occasion, threats were issued to withdraw a story on non-compensation of a story to do with non payment of dues )Anyway,this is what the profession is all about and as a reader, I am eternally grateful to these intrepid people who risk their livelihood to do their job right.I hope they continue with their crusade for the truth, work as ombudsmen and bite when required.
Good Night and Good Luck
(Yes there is a fabulous movie by that name on the journalistic zeal and spirit)
The above is a link that appeared in the afaqs and which has sparked a debate on matters of ethics.This has largely to do with jury members leaking the results to the media in spite of a Non-Disclosure-Agreement and the publications carrying the story, causing "humiliation"(?)on the organisers! The publication, ET has also given a spirited reply which has been carried in the same article in the comments section.
I have my views which are given below.These pertain to similar revelation of likely results by a jury member on the Effie Awards 2008 which caused serious concern amongst those who prescribed to some old values of propriety and fair play.
Two quotes from DHUNJI WADIA, JWT Mumbai, jury member on the Effie 2008 panel.
AFAQS on 11th November: "Effies 2008" "Afaqs! met with a few jury members during the judging round to find out what they thought of the entries that they'd already been through .Dhunji Wadia, expressed his disappointment: "There has been repetition in some cases. Since the brands were present last year as well, some of them don't really hit you as a great idea"" .
Exchange 4 Media on 25th Nov08. "Effie 2008 awards to be announced". On his expectations, Dhunji Wadia, commented, “This year saw a keen competition from some defining case studies that have raised the bar for the Indian advertising and communication industry. JWT has eight finalists and we are hoping for the best.” However, when asked about his personal favourite campaign from the finalist, all Wadia said was, “All the eight finalists from JWT are my favourites. Some have already shown results in other global and local competitions and as for the others their time will come"
The two quotes above seem to indicate a worrisome trend in terms of ethics to me. Awards are benchmarks of talent and proven performance and relied upon by the industry as a benchmark. It also makes careers. When comments are made to media by those deemed to be industry leaders, which indicate a lack of objectivity, lack of consistency and raises the possibility of bias, there is serious lack of credibility as far as awards go. What it means to me is that comments of the industry regarding their peers and their work should now be vetted against facts before conclusions are drawn. As for the poor thousands who waste precious time and money in sending in entries, hoping for a fair trial and honest feedback, well, I guess these expose's will help them decide!
As for Advertisers/Marketing Professionals, the fact that Non Disclosure Agreements seem to hold NO importance to senior professionals in the advertising industry should be cause for concern. Similar NDA's are signed by Agency Heads prior to product launches and it is often that one finds that the competition was privy to the story board and media schedules. This report will surely raise a lot of questions which will need answers.
Lastly, I am of the opinion that Economic Times and Brand Equity did what any vigorous, intrepid journal would do, report the truth without fear or favour. That this has caused them to face a barrage of protests, simply indicates that they have stamped on many raw nerves. The "Washington Post" did not hold back the "Watergate" wondering what it would do to the institution of the American President, did it? Arun Shourie caused a fuorore with the cement scandal and others, "Tehelka" made us wiser about the possible corruption in defence circles, a Non Govt Agency told us that we were consuming pesticides alongwith soft drinks, we learned that the uncertainty of the game of cricket was not so uncertain and probably was to a plan we were not privy to, we also were shocked to know that the TRP sample was not as private and sacrosanct as we thought, when the list landed up on media reception desks.The list goes on.
None of these journalists received bouquets and had to cope with backlashes of various kinds, this includes being insulted with verbal abuse in industry get togethers(Nearly a decade back, a lady correspondent from the "Brief" magazine was subject to this by a very respectable agency head and on one occasion, threats were issued to withdraw a story on non-compensation of a story to do with non payment of dues )Anyway,this is what the profession is all about and as a reader, I am eternally grateful to these intrepid people who risk their livelihood to do their job right.I hope they continue with their crusade for the truth, work as ombudsmen and bite when required.
Good Night and Good Luck
(Yes there is a fabulous movie by that name on the journalistic zeal and spirit)
Labels:
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Dhunji Wadia,
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Monday, March 30, 2009
Great Bhajan -Prayer
Itni shakti dena - Movie Ankush.
http://www.youtube.com/watch?v=I9HWJxr4vqg
Music: by Kuldip Singh
Movie Name: Ankush (1986)
Singer: Ashok Khosla, Murlidhar,Pushpa Pagdhare,Sushma Sreshtha
Music Director: Kuldip Singh
Lyrics: Abhilash
Year: 1986
Producer: Chandra N, Subhash R
Director: N Chandra
Actors: Ashalata, Babia Ameen, Madan Jain, Nana Patekar, Nisha Singh
Theme: Art/Offbeat
इतनी शक्ति हमें देना दाता
मन् का वीश्वास कमजोर हो ना
हम चलें नेक रस्ते पे हमसे
भूलकर भी कोई भूल हो ना...
हर तरफ ज़ुल्म है बेबसी है
सहमा सहमा सा हर आदमी है
पाप का बोझ बढ़ता ही जाये
जाने कैसे ये धरती थमी है
बोझ ममता का तू ये उठा ले
तेरी रचना का ये अंत हो ना...
हम चले...
दूर अग्यान के हो अँधेरे
तू हमें ग्यान की रौशनी दे
हर बुराई से बचके रहे हम
जितनी भी दे, भली ज़िन्दगी दे
बैर हो ना किसीका किसीसे
भावना मन् में बदले की हो ना...
हम चले...
हम ना सोचें हमें क्या मिला है
हम ये सोचें किया क्या है अर्पण
फूल खुशियों के बाटें सभी को
सबका जीवन ही बन जाये मधुबन
अपनी करुना को जब तू बहा दे
करदे पावन हर इक मन का कोना...
हम चले...
हम अँधेरे में हैं रौशनी दे,
खो ना दे खुद को ही दुश्मनी से,
हम सज़ा पाए अपने किये की,
मौत भी हो तो सह ले खुशी से,
कल जो गुजारा है फिरसे ना गुजारे,
आनेवाला वो कल ऐसा हो ना...
हम चले नेक रास्ते पे हमसे,
भूलकर भी कोई भूल हो ना...
इतनी शक्ति हमें दे ना दाता,
मन् का वीश्वास कमजोर हो ना...
Lyrics in English:
Give us strength oh lord, that we never loose faith in ourselves,
That we take the right path and never go wrong, even in ignorance,
Every where there is injustice, every one is helpless and suffering ,
The burden of sin grows and we know not how the earth bears it,
Pray, lift this burden with compassion, Your powers are limitless,
That we take the right path...
Far away is the darkness of ignorance,give us the light of knowledge,
Save us from all evil that the world flings at us,
May we never make enemies, may we never harbor vengeance,
That we take the right path...
May we never think of what we gained, may we think of what we sacrificed,
May we gift the flowers of happiness to everyone,
May everyone's life become a garden,
May the river of your compassion flow,
May every corner in every mind become pure,
That we take the right path...
Give us light in darkness, guide us from loosing ourselves in hatred,
When punished for our wrongs, give us the strength to bear even death with happiness,
Let whatever has happened, not happen again, let tomorrow be a different day,
That we take the right path...
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