THE PEANUT PRINCE OF ARGENTINA, FROM INDIA

Simmar Pal Singh is an alumni of the INSTITUTE OF RURAL MANAGEMENT ANAND and hence the interest in this article. Also at a time when Indians are getting bashed up in Australia, this is a feel good story of a Sikh youth who has won laurels in a foreign land and is treated as a "Maharajah" for his turban and beard rather than as a Taliban Terrorist!!
Simmar Pal Singh cultivates 12,000 hectares of peanut farms and another 5,000 hectares of soya and corn in Rio Cuarto area in Cordoba province, about 1,000 km from Buenos Aires. His target is to take his company "Olam" among Argentina´s top three peanut players in the next few years. When he came to Argentina in 2005, his company was 28th in ranking in peanuts and he has already made it sixth this year.Argentina is the second largest exporter of peanuts after China, accounting for 25 percent of the world trade in kernels. Rio Cuarto region produces high-quality peanuts with its ideal soil and agroclimatic conditions. Read more from the links below:
CLICK HERE TO READ THE STORY

click here for the rediff article on simmar pal singh

Media Innovation- OOH

Life size posters of people stuck to a sliding glass door in a mall in Mumbai. They separated when someone approached, as if people were moving aside to let one pass and on entering the mall, a signage unavoidably placed, reminded the entrant, "people move away when you have body odour"!!!