Wednesday, December 11, 2013

West Jet Christmas Promotion.

West Jet has come up with a very interesting promotion. Their credo is about caring for customers and being friendly and warm. True to their essence, they came up with a "brand action" which seems to have worked for them. Watch these videos. My guess is you will smile and then share it :) Which is why it is a great effort!!
West Jet Christmas Promotion

The rationale behind the promotion and what went into it. The Rationale and Mechanics.

Merry Christmas from Mayan Consultants International for you ...Ho ho ho :)

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