I have not comprehended this commercial that seems to have won a lot of praise and plaudits. The TOI Commercial that launched their Chennai Edition. The agency is JWT. It is expected to swing the readers of the English dailies like the Hindu, Indian Express and Deccan Chronicle to the Times of India, Chennai Edition.
The sound track is a huge hit and has everyone dancing to it.As is evident reading the news and keeping with the times is the least of the concerns here :)