ADOPTION AD - KRISHNA

                                                        COPY: VINOD NATESAN
                                                        ART: KISHOR GAIKWAD
                                                          Click on visual to enlarge

The inspiration behind this creative was  this piece by Papanasam Sivan in Raag Kapi. The song asks the question, "What penance did yashoda do that the whole universe called her Mother".