Saturday, January 17, 2009

IPL vs ICL Why the first mover came last and a Business Man's Guide to IPL

I was pleasantly surprised to see that SOLUS, a magazine brought out by the Advertising Club of Mumbai,had carried my article on the relative performance of the Indian Premier League and the Indian Cricket League.This was initially published in June 2008.
Given that the next season the Indian Premier League is due this summer, it may make for an interesting read. The ICL had its second season this winter and the results could be evaluated against this backdrop.


The full article on the IPL which is a "Guide to the Businessman" is available on clicking this link


Vinod Natesan
Mayan Consultants International

Mr. Vinod Natesan, Proprietor of Mayan Consultants International, is a post graduate of the Institute of Rural Management Anand. In the 19 years in the industry, he has been associated as a marketing consultant with the World Bank and NDDB, has serviced ITC, Procter & Gamble Unilever and Telco accounts while working for FCB, Lowe and Leo Burnett. He headed the Mumbai branch of PSL McCann Erickson, winning numerous creative awards like the Clio for work done on the Guestline Hotels and the Mahindra brands. In 2000, he joined, JWT as Assoc Vice President & Strategy Planning Director on the De Beers account and was part of the team that won the Effies and the Subash Ghoshal trophy for the Nakshatra launch. In 2002, he shifted to the Middle East and has been handling marketing assignments with retail groups like the Landmark Group, with Tourism promotion bodies in Tunisia and with tourism related authorities in Kerala. His last stint was with the Emirate of Ras al Khaimah, where he set up the Tourism Office and the Media City and left it as the Head of Operations, RAK Investment Authority. He has also been a visiting faculty in most of the management institutes in Mumbai since 1996. He currently operates out of Mumbai and is involved with projects in Trivandrum, Hamburg, Jharkhand and Mumbai. These include project feasibility and appraisal studies, advisories on market entry into India, tourism infrastructure related surveys and diagnostics and also advertising and marketing strategy related assignments.



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