Smart Marketing Campaigns of 2014

Smart Marketing Campaigns- 2014

Update on Elements Homestead Products Pvt Ltd

12^th July 2014

Dear All

At some point in time I may have contacted you with regard to a project I was doing for Elements Homestead Products Pvt Ltd. Please be advised that the said assignment was stopped after a commercial dispute and I am no longer responsible for the work being released, including the facebook page and other digital assets created and some of which are currently in existence. I am also not responsible for claims regarding fair trade practices and organic farming made through these digital assets and on social media during my contract period.

 Enquiries and proposals made for this project are also now null and void.

 An FIR ( 530/14)has been registered by the Kasaba Police Station , Calicut at the 1^st Class Judicial Magistrates Court No 3 ,against Mr Tomy Mathew Vadakancheril , the MD of Elements Homestead Products, Mr Lijin Jacob Tom, the Manager at Elements and Mr Anup Nair, an IRMA Alumni and CEO  of Local Economic Development Society, Cochin, under Sections 406( criminal breach of trust),420( cheating) of the IPC read with Section 34 of the IPC ( common intent). This was further to my complaint to the Commissioner of Police Calicut and a fortnight long preliminary investigation by the ACP Crime Detachment of the Calicut Police into the same. 

Legal notices from lawyers are also being exchanged under the civil procedure code for recovery of dues and damages caused and is being progressed to final litigation.

The matter is sub-judice and I do not wish to make any comments on the parties involved. I am informing you of this development  to close the loop that was opened and to  prevent any miscommunication or false beliefs you may have regarding my current projects.

Regret the inconvenience caused.

Vinod Natesan

Mayan Consultants International

Mumbai

Using Linkedin Better

Informative link on how to use Linkedin better.Using Linkedin Better

INDIAN MEDIA : HAS EDITORIAL ALSO BECOME ADVERTISING SPACE?

In media classrooms one always distinguishes advertising from public relations by underlining the fact that advertising is a paid form of endorsement through mass media, while public relations is unpaid. In fact it is taught that public relations may include an organization or an individual gaining exposure to their audiences using topics of public interest and news items that do not require direct payment. Nowadays though, such definitions look outdated, anachronistic and may even end up as misinformation.
Stories of "paid news" has been doing the rounds since the beginning of the millennium and towards the end of the first decade, the issue has come out into public domain.The links attached below therefore may not shock people, but it provides us with an understanding of the scale and dynamics of this disease.
Paid News in Indian Media

Indian Media Highs and Lows

How to become famous in India

The surge of news channels and launch of newspapers by politicians, industrial houses, businessmen suddenly seems to make sense and falls into a clear pattern. Not surprising that even in social media also, we  will see "paid internet users" publishing content and possibly internet real estate/media owners manipulating algorithms to ensure that a certain point of view prevails.

I suppose we now have to consume all forms of media with a large pinch of salt!! Hopefully blood pressures will not go up too much as a consequence!!!
Ends.

Amazing Photos

Amazing Timing, Amazing Photos.

Psephology: Indian Elections. Delhi 2014. Analysis of Voter Behavior.

An interesting analysis of Delhi election results. Psephology is a great way of explaining voter behavior. Interesting too, that most political parties in India now have backroom analysts armed with computers to analyze trends and use digital marketing agencies.
Delhi Election Analysis 2014

Rags to Riches. Inspiring Stories

Rags to Riches Stories