Chimamanda Adiche on the Danger of a Single Story

Given below is the link to a video on the noted writer, Chimamanda Adichie. For anyone dealing with multiple geographies and cultures, it is a must watch video. It handles the issue of racial and cultural stereotyping like never before.


http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html

SUCCESSFUL ADVERTISING AND MARKETING:TATA DOCOMO

The TATA DOCOMO advertising and marketing effort seems to have hit the bulls eye in a market where there are established players and with well entrenched networks.I think a clear and differentiated proposition "one second billing and even sms messages that are billed on the basis of the content seems to have clicked with customers who now seem to be "value" driven. Telecom advertising seems to have raised the bar with the Hutch campaign and the zoo zoo's from Vodafone, the airtel campaigns with people and drama, the idea people churning out ideas and connecting with music shows on regional channels, everyone seems to be walking the talk:)

http://www.business-standard.com/india/news/ttsl-bags-top-slot-againhighest-subscriber-addition/76903/on

The advertising effort:

Middle East : United Arab Emirates- Cost of Living Index- 2009 October

Salary revisions post the bust.

http://www.ameinfo.com/213899.html

Blind Man Writing

BLIND MAN WRITING:
I brush my teeth, shave and have a bath everyday,I visit my barber once a month. My clothes are washed and ironed. I do not have tattoos and am not and do not appear to be a sexual deviant or someone who uses narcotics and psychotropic substances extensively. All these personality traits, according to many, makes me completely ill suited to the task of a "Creative Director"!
However in the pursuit of a legitimate livelihood which does not involve sale of ones self- respect and soul, I have often written messages to induce the reader to visit a destination, take up a cause, or try a product.
I am therefore the Account Planner cum Creative cum Business Head :) However, there is a catch. In the creative function, you need an At Director and a Writer working together. They always hunt in pairs. When you are a Planner, you sometimes find the Muse knocking and pen down a few ideas. However, it needs a skilled Art director to do the mid-wife's bit and get the baby out.The assignments here where like a blind man writing. The Art Director did his bit a lot later.The Art Director in question and my partner in crime here is a mysterious and secretive bloke who answers to the name of SG.

The campaigns written include
http://vinodnatesansportfolio.blogspot.com/2009/10/mayan-consultants-international-2009_12.html

http://vinodnatesansportfolio.blogspot.com/2009/10/mayan-consultants-international-2009.html

http://vinodnatesansportfolio.blogspot.com/2009/10/mayan-consultantsfreelance-work-2009.html

http://vinodnatesansportfolio.blogspot.com/2008/04/2002-2005-mayan-consultants.html

http://vinodnatesansportfolio.blogspot.com/2008/04/1998-2000-mayan-consultants.html

Plagiarism, Imitation or Mere Inspiration?

We had  carried this question a week back : How do you promote a destination where there is nothing to promote?
The answer was the Pondicherry Tourism campaign that was shortlisted during a pitch some years back. The team involved  was EICL Chennai and I was the Head of the Unit.

click here to see the full campaign and strategy. 

Leela Kempinski carried an ad that looked very similar in the Mirror on the 21st October 2009.
Even the body copy mentions our campaign titles "far from the madding crowd" and "sounds of silence" which seems to indicate that they did see this on the internet !
I am not sure if this ad with its promise of private moments, is a case of plagiarism, imitation or inspiration! The ad is reproduced below, you be the judge!
If Leela Kempinski wants the real deal and are willing to pay for it, all they have to do is email us at vinod@vinodnatesan.com   Why go in for cheap imitations?

ALL THAT JAZZ

Love this routine

Affordable Housing and Eco friendly Architecture in Kerala

click here to read.
വീടിലെക് ഉള്ള വഴി .  ജി ശങ്കറിനെ കുറിച്ചുള്ള ഒരു നല്ല ലേഖനം
ശങ്കറിന്  ബേക്കര്‍ പുരസ്‌കാരം ലഭിച്ചു . ശങ്കറിന്റെ സഹോദരന്‍  ജി സത്യാ എന്റെ സഹാപടിയും സുഹൃത്തും കൂടി ആണ്