Friday, August 14, 2009

Innovative Advertising and Media

AN INSTANCE WHERE AN INNOVATIVE USE OF A HOARDING RESULTED IN GREAT MILEAGE FOR THE BRAND WITH PR BECOMING A CRUCIAL ELEMENT. FRONT PAGE HEADLINES ARE VALUED HIGHLY IN TERMS OF MEDIA VALUE AND AIRCEL SAVED MILLIONS BY USING THEIR HOARDINGS INTELLIGENTLY.





Click here to read about the AIRCEL campaign that helped save lives.

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