Thursday, November 1, 2012

Dan Gilbert: Why do we make bad decisions?

This is a very interesting talk by the Harvard based, Dan Gilbert. It explores how human beings take decisions and how our perceptions are biased. How do we perceive value and how do we make choices, our concept of time, how do we manage expectations .. etal.
It has implications for strategic planners and account planners. It helps us understand how to reposition products, understand why it is always difficult to move a popular brand up the value chain to a premium position, how consumer contests work and the possibilities go on.. Once again TED gives us an excellent presentation....

Dan Gilbert on human behavior and micro economics

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