Wednesday, September 23, 2009

How to become famous in India: Press Coverage Secrets

An interesting article on how to get the media to carry your product story. The traditional differentiation between Public Relations and Advertising was that while advertising was a non-personal, paid form of endorsing a person, place or product using mass media and Public Relations was a NON -PAID form of non personal endorsement of the person, place or product in mass media. This difference is now redundant and an anachronism it would seem.

click here to read more.

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