Gangadharan did his Masters in English Literature from Bombay University; and went on to teach English at Shardashram High School in Mumbai.
Wrote, directed and acted in plays – in three languages, Malayalam, Marathi and English.
Has done 'voiceovers' for over 25 documentary films, acted in two Malayalam feature films, and scripted and directed a nature documentary on a tropical evergreen forest in Kerala called the Silent Valley. It was selected for the VI International Film Festival in New Delhi. The film also played a decisive role in the declaration of this pristine forest as a National Park by the Government of India.
His passion for writing won him the First Prize at an all-India short story competition, wrote poems, and did translations from Hindi and Marathi to Malayalam.
The Agencies and the Brands he has worked on:
Trikaya: Thums Up, Janata Party, Keltron, Crompton Greaves, Johnson & Pedder.
Rediffusion: Exide batteries, Ministry of Tourism, Monroe Stallion Shock Absorbers, Colgate Palmolive, Garden Sarees.
Advertising & Sales Promotion (ASP): Orient Fans, Amul Cheese, Amul Cheesespread, Sagar Ghee, Sagar Skimmed Milk, NDDB, India Tourism Development Corporation – Hotel Ashoka, Hotel Kanishka, Hotel Lodhi, Charminar Roofing Sheets.
Worked as Ideator and Creative Director, leading a team of 3 creative people.
Avenues: Onida Black & White TV, Onida Airconditioners, Onida Washing Machines, VIP Frenchie, Second Nature Talcum Powder (Cadilla), Skypak Couriers, Ravalgaon Confectionary, Camlin.
Ogilvy & Mather: Asian Paints, Cadbury’s, Thermax, Su-Raj Diamonds, Su-Raj Jewellery, Johnson & Johnson, Computer Maintenance Corporation, Walt Disney.
Was Ideator and Creative Director.
Mudra Communications: Vimal Harmony, Orange Mobile (then Maxtouch), Dalal Street Journal, Larsen & Toubro, Nath Group, Indian Seamless, Kalyani Sharp, Madura Coats, Walt Disney (for the second time).
Creative Director, leading a team of 10 creative people.
PSL McCann : Mahindra & Mahindra Tractors, Guestline Hotels, Commander Jeeps, Mitsubishi Voyager, Forester Bourbon Whiskey, Jack Daniels, Mahindra Great Escape.
Was Ideator and National Creative Director, leading a team of 22 creative people across India.
chlorophyll: Kotak Mahindra, Zee TV, Owl Casual wear, Camlin, Centrum Finance, Walt Disney, Dilip Chhabria Designer Cars, Marico Industries, Hindustan Lever- Ayush Range of Ayurvedic Products.
Was as Ideator and Partner.
Total Work Experience : 21 years. 69 brands.
Won over 40 awards in India at CAG, A&M and the Ad Club of Bombay. Was nominated for Clio 4 times, won a Clio Bronze, and won the Finalist Award thrice at The New York Festivals, and four times at London International Awards. Eight of his campaigns have been published in World Advertising Review, and seven have been featured in Lurzer’s International Archive.
His work is featured in The Last Word, a collection of the work of 16 of the best copywriters in India.
click here to read about silent valley and how a film on it by Gangadharan Menon helped save the evergreen forests.
GO TO CORPORATE GYPSY FOR MORE ARTICLES ON WILDLIFE AND NATURE CONSERVATION BY GANGADHARAN MENON
click here to read more about a copywriting course offered by GANGADHARAN MENON, RAJAN NAIR AND UDAY PARKAR.