100 CREATIVE PEOPLE
http://www.fastcompany.com/100/
150 MARKETING AND ADVERTISING BLOGS
http://adage.com/power150/index.php?kwd=social%20business&x=0&y=0
Articles on advertising,marketing, movies, music martial arts and issues that inspire me. You can contact me on natesanvinod@rediffmail.com
Tuesday, November 3, 2009
Sunday, November 1, 2009
Lee Clow of TBWA 's Media Arts Lab
Some great commercials by the man and a write up on him
http://www.huffingtonpost.com/2009/10/30/lee-clow-apples-think-dif_n_339805.html
SUNIL SHIBAD a well known and respected creative talent has a blog where the entire Apple campaigns have been uplinked. Definitely recommended for advertising students:
http://newnimproved.blogspot.com/2009/11/apple-ad-guru-lee-clow-look-back.html
http://www.huffingtonpost.com/2009/10/30/lee-clow-apples-think-dif_n_339805.html
SUNIL SHIBAD a well known and respected creative talent has a blog where the entire Apple campaigns have been uplinked. Definitely recommended for advertising students:
http://newnimproved.blogspot.com/2009/11/apple-ad-guru-lee-clow-look-back.html
FMCG Update:Hindustan Lever looses market share?
To read more, click on link
http://in.biz.yahoo.com/091031/50/baugyn.html
http://in.biz.yahoo.com/091031/50/baugyn.html
Labels:
Dabur,
fmcg,
FMCG advertising,
FMCG in India,
Godrej,
Hinustan Lever,
Marico,
Procter and Gamble India,
Unilever
Friday, October 30, 2009
Chimamanda Adiche on the Danger of a Single Story
Given below is the link to a video on the noted writer, Chimamanda Adichie. For anyone dealing with multiple geographies and cultures, it is a must watch video. It handles the issue of racial and cultural stereotyping like never before.
http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html
http://www.ted.com/talks/chimamanda_adichie_the_danger_of_a_single_story.html
Tuesday, October 27, 2009
SUCCESSFUL ADVERTISING AND MARKETING:TATA DOCOMO
The TATA DOCOMO advertising and marketing effort seems to have hit the bulls eye in a market where there are established players and with well entrenched networks.I think a clear and differentiated proposition "one second billing and even sms messages that are billed on the basis of the content seems to have clicked with customers who now seem to be "value" driven. Telecom advertising seems to have raised the bar with the Hutch campaign and the zoo zoo's from Vodafone, the airtel campaigns with people and drama, the idea people churning out ideas and connecting with music shows on regional channels, everyone seems to be walking the talk:)
http://www.business-standard.com/india/news/ttsl-bags-top-slot-againhighest-subscriber-addition/76903/on
The advertising effort:
http://www.business-standard.com/india/news/ttsl-bags-top-slot-againhighest-subscriber-addition/76903/on
The advertising effort:
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