Branding of an airline is largely done by its hostesses and stewards. Kingfisher with its flamboyant head Mr Mallya and it's association with bohemian pursuits, "king of good times", has got it right with its colours, attire and choice of 'manpower'(woman power). Business travelers on the company account would definitely prefer this airline, even at a premium!!Mallya in India with his Kingfisher brand seems to resemble Richard Branson and the Virgin brand in Europe. Stylish, sexy and very bohemian/hedonist if not epicurean. The good times theme has been carried forward in a new lifestyle channel that he has invested in with NDTV called "NDTV Good Times". There is also a Hugh Hefner inspired Kingfisher Calendar featuring some risque visuals shot by Atul Kasbekar in an exotic location. Mallya has now got into the F1 circuit with an investment in spykar and schumacher is expected to be on his roster...
fast cars..faster women...even faster liquids...the king of good times parties on...
No comments:
Post a Comment