Showing posts with label Innovative Marketing. Show all posts
Showing posts with label Innovative Marketing. Show all posts
Saturday, July 19, 2014
Tuesday, January 4, 2011
Advertising that changed the way people think!
Advertising that changed the way people think.
CLICK HERE
CLICK HERE
Friday, August 14, 2009
Innovative Advertising and Media
AN INSTANCE WHERE AN INNOVATIVE USE OF A HOARDING RESULTED IN GREAT MILEAGE FOR THE BRAND WITH PR BECOMING A CRUCIAL ELEMENT. FRONT PAGE HEADLINES ARE VALUED HIGHLY IN TERMS OF MEDIA VALUE AND AIRCEL SAVED MILLIONS BY USING THEIR HOARDINGS INTELLIGENTLY.
Click here to read about the AIRCEL campaign that helped save lives.
Click here to read about the AIRCEL campaign that helped save lives.
Saturday, June 6, 2009
INNOVATIVE ADVERTISING:PORTAL FOR JOBS
The video is becoming vastly popular and you will know why when you see it:)
This is from Brazil and the Latin American ethos is fairly evident, fun loving and sensual even when they are job hunting :)
Tuesday, June 2, 2009
INNOVATIVE MARKETING,ADVERTISING.
CHENNAI SILKS COMES UP WITH A WINNER
RMKV, a retail outlet in Chennai, South India, had come up with an innovative marketing campaign a couple of years back, when one of the top movie couples, Jyotika and Surya, got married. There was a contest to select the colour of Jyotika's wedding saree! Every colour selected by the respondents was available in the range launched by the saree house which had 50,000 colours on offer.Given the demi-god status movie stars command and the huge fan following they have, it was a huge hit. The campaign also stayed focused on the product, which was the saree and the range available!The agency was MUDRA.This won a gold from New York Festival for advertising and marketing effectiveness. The team behind this campaign included Jagdeesh Acharya ( who now has set up his own ad agency, Rajendran Nair who is with RKSwamy, Pavi Krishnan and Zackaria Abraham.
This time around Chennai Silks has come out with a Rs 45lakh saree ($100,000). This Silk Sari will certainly make it to the Guiness Book of Records and this means a great PR opportunity...
The exceptionally stunning saree is meticulously woven with 12 precious stones and metals to depict 11 of Raja Ravi Verma's popular paintings. Explicitly projected is
'Lady Musicians', one of the painter's very famous works that displays women belonging to diverse cultural backgrounds.
Besides, the border of the saree pictures 10 other paintings of the artist that pays tribute to 20th century artist. The best part of the saree being that the women in the paintings are intricately hand-woven and beautified with jewels of gold, diamond, platinum, silver, ruby, emerald, yellow sapphire, sapphire, cat's eye, topaz, pearl and corals.
Already in the Limca Book of Records, this 40 lakh saree will be the first silk saree that required the use of 7,440 jacquard hooks and 66,794 cards during the weaving process. Moreover, a group of consummate workers took nearly 4,680 hours.
The fact that "Rang Rasiya" a movie on the painter is soon to hit the marquee will not hurt either!!
RMKV, a retail outlet in Chennai, South India, had come up with an innovative marketing campaign a couple of years back, when one of the top movie couples, Jyotika and Surya, got married. There was a contest to select the colour of Jyotika's wedding saree! Every colour selected by the respondents was available in the range launched by the saree house which had 50,000 colours on offer.Given the demi-god status movie stars command and the huge fan following they have, it was a huge hit. The campaign also stayed focused on the product, which was the saree and the range available!The agency was MUDRA.This won a gold from New York Festival for advertising and marketing effectiveness. The team behind this campaign included Jagdeesh Acharya ( who now has set up his own ad agency, Rajendran Nair who is with RKSwamy, Pavi Krishnan and Zackaria Abraham.
This time around Chennai Silks has come out with a Rs 45lakh saree ($100,000). This Silk Sari will certainly make it to the Guiness Book of Records and this means a great PR opportunity...
The exceptionally stunning saree is meticulously woven with 12 precious stones and metals to depict 11 of Raja Ravi Verma's popular paintings. Explicitly projected is
'Lady Musicians', one of the painter's very famous works that displays women belonging to diverse cultural backgrounds.
Besides, the border of the saree pictures 10 other paintings of the artist that pays tribute to 20th century artist. The best part of the saree being that the women in the paintings are intricately hand-woven and beautified with jewels of gold, diamond, platinum, silver, ruby, emerald, yellow sapphire, sapphire, cat's eye, topaz, pearl and corals.
Already in the Limca Book of Records, this 40 lakh saree will be the first silk saree that required the use of 7,440 jacquard hooks and 66,794 cards during the weaving process. Moreover, a group of consummate workers took nearly 4,680 hours.
The fact that "Rang Rasiya" a movie on the painter is soon to hit the marquee will not hurt either!!
Monday, April 13, 2009
Belgian TV: Innovative Media-Antwerp Station Flash Mob Dance-Do,Re,Mi
The novelty and appeal of the T Mobile flash mob dance at Liverpool Station to promote the "Life is for sharing" theme,seems to be spreading like a virus. To see the details of the T Mobile at Liverpool Station event, please go down to the next (earlier) post!The one featured here has been sponsored by a Belgian TV Station which is auditioning actresses for the main lead in a remake of Sound of Music!
Great way to promote the channel!It is also a great way to promote tourism and destinations like Salzburg!!
These4 fantastic minutes happened on the 23rd of March 2009, 08:00 AM.
Source : You Tube.http://www.youtube.com/watch?v=7EYAUazLI9k
Sunday, April 12, 2009
TMobile Dance at Liverpool Station: Life is for sharing
THE T MOBILE DANCE AT LIVERPOOL LIFE IS FOR SHARING
http://www.youtube.com/watch?v=VQ3d3KigPQM
http://www.youtube.com/watch?v=VQ3d3KigPQM
INNOVATIVE MARKETING: TMobile-Flash mob at Liverpool Stn
PUBLIC REACTION TO T MOBILE FLASH MOBS: LIFE IS FOR SHARING
http://www.youtube.com/watch?v=9Jv6rHJiNhQ
http://www.youtube.com/watch?v=9Jv6rHJiNhQ
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